Snuggles In Disguise

Every now and again I'll hold my breath, cover my ears, and enter a Toys R Us. This time it was to check out the new Super Friends figures, which were adorable.

But they were totally trumped by these guys:

This squishy guy turns into this:

And his name is...Slumblebee! The cuddliest Transformer!

And just when I thought it could get any cuter, I found this guy:

His name...wait for PRIME!

Can you stand it?