Adspace: This is Amazing.

I encountered this the other day in an old issue of Creepy, and I honestly don't know if I should feel bad for immediately thinking "sex mask": 


I mean, it clearly bears some resemblance to your standard issue gimp headgear, but the ad copy is so, so earnest.

Is this a case of  "Any kid who sees this ad is clearly going to want to star as a generic "Masked Avenger"! We're going to make a mint!" or some guy with a warehouse full of unsold sex toys and a gift for hyperbole?

I feel that this conundrum is echoed in the picture, in the form of that kid's exquisitely-styled hairdo vs. the bottomless depths of despair in his or her eyes. This is going to haunt me for days.